Facebook has partnered with Nollywood actress and filmmaker Funke Akindele to promote Nigerian storytelling globally through the London and Lagos premieres of her forthcoming film, The Four.
The collaboration will support the film’s world premiere in London and its homecoming premiere in Lagos, bringing together filmmakers, digital content creators, celebrities and audiences to celebrate the growing international influence of Nigerian cinema.
Meta’s Head of Communications for Sub-Saharan Africa, Oluwasola Obagbemi, said the partnership would showcase how Facebook enables creators to connect with fans, build communities and reach audiences beyond their immediate locations.
“Facebook has always been about connecting people, and our partnership with Funke Akindele brings that to life through film,” Obagbemi said.
He added that the platform provides opportunities for creators to expand their reach, strengthen relationships with their audiences and earn money from original content.
“Through our partnership around The Four premieres in London and Lagos, we’re celebrating the creators shaping culture, and helping more creators who share original and engaging content on Facebook to succeed,” he said.
Akindele, who announced the partnership on her Facebook page, expressed excitement about working with the platform to take Nigerian stories to a wider international audience.
“African cinema has always had beautiful stories for the world to enjoy, and it’s exciting to have Facebook as a partner in bringing these stories to even more audiences globally,” she said.
Beyond the film premieres, the partnership will spotlight Nigerian content creators at home and in the diaspora, highlighting their role in promoting the country’s culture and entertainment industry to international audiences.
A creator-hosted space will be established at the premiere events to produce social media content exploring how creators use Facebook to engage younger audiences and share Nigerian stories across borders.
The initiative is expected to provide a platform for creators to showcase their work, connect with audiences and demonstrate the potential of social media in expanding the reach of African entertainment.
Facebook said audiences would be able to access behind-the-scenes content from the premieres through the Meta Africa, officialfunkeAkindele, Funke Akindele and Fanntv Facebook pages.
The partnership underscores the growing intersection between Nollywood and digital platforms as filmmakers and content creators seek new ways to promote local productions, engage global audiences and strengthen the international visibility of Nigerian storytelling.
