Photo: Elon Musk

Millions of users of the social media platform X (former Twitter), owned by American billionaire, Elon Musk, were left struggling to log in or use key features on Sunday as the site experienced a major outage that lasted for several hours, disrupting communication and sparking frustration across the globe.

Users reported issues accessing timelines, posting updates, loading messages, and viewing notifications, with many taking to other social platforms to complain about the sudden disruption. The outage appeared to affect both the web version of X and its mobile apps.

By mid-day, hashtags such as #XDown, #XOutage and #BringXBack were trending on rival platforms as users vented their displeasure. Some described the situation as “chaos,” “frustrating,” and “inconvenient,” noting that they rely on X for news, networking and business communication.

In an official statement, X acknowledged the service disruption and said engineers were working to restore normal operations as quickly as possible. The company did not immediately provide a cause for the outage, but promised updates for affected users.

“Users may experience difficulties posting, loading content, or accessing certain features,” X said in a brief message posted on its status page. “We are aware of the issue and working to resolve it. We apologise for the inconvenience.”

The outage comes at a time when X is already under scrutiny over platform stability, user trust and competition with rivals. Some long-time users expressed concern that repeated outages could erode confidence in the service.

Tech analysts say widespread outages on major social platforms can result from a range of issues — from server overloads and software errors to network failures and configuration problems. They note that the longer a platform remains inaccessible, the greater the potential impact on users and businesses.

For many users, the disruption was more than a technical inconvenience. Small business owners, content creators and news organisations reported loss of engagement, missed messages and communication delays that could affect operations and audience interaction.

By late evening, portions of the platform began showing signs of recovery, with some users regaining partial access. X said it would continue working overnight to fully restore services.

As of publication, the company had not released a detailed explanation for the outage or a timeline for complete resolution, leaving users hoping for a swift fix after hours of disruption.

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