By Deborah Nnamdi
Scanfrost, one of Nigeria’s leading home and kitchen appliance brands, has unveiled Guinness World Record–breaking chef and culinary entrepreneur, Hilda Baci, as its newest brand ambassador.
The company described the partnership as a celebration of excellence, innovation, and the Nigerian spirit — values both Scanfrost and Hilda embody.
Announcing the collaboration, Mr. Ajit Nair, Group Managing Director of C.G.C.L., said the company was delighted to welcome Hilda to the Scanfrost family.
“Her authenticity, energy, and entrepreneurial drive reflect the values that have guided Scanfrost for over four decades. Together, we look forward to inspiring Nigerians to create memorable experiences at home and beyond,” he stated.
Similarly, Mr. Ashok Dimri, Business Head at C.G.C.L., said Hilda’s influence extends beyond the kitchen.
“She embodies resilience, creativity, and ambition — the same values we build into every Scanfrost product. This partnership will deepen our connection with consumers who see home appliances as essential partners in their everyday lives,” he said.
In her remarks, Hilda Baci expressed excitement about the collaboration, describing Scanfrost as a household name she grew up with.
“Scanfrost has been part of our homes for generations, and partnering with them feels like coming full circle. It’s a brand that represents hard work, trust, and real Nigerian living — everything I stand for,” she said.
Mr. Alfred Jarikre, Marketing Manager, Scanfrost Nigeria, noted that Hilda brings a youthful and dynamic energy to the brand.
“This collaboration is not just about endorsement but about storytelling — showing how everyday Nigerians can make more of their moments with Scanfrost,” he explained.
As part of the partnership, Hilda will feature in Scanfrost’s advertising campaigns, digital content, and lifestyle projects across Nigeria, focusing on food, family, and home innovation.
With a heritage spanning over 40 years, Scanfrost remains a trusted name in Nigeria for quality and reliability, offering a wide range of appliances for cooking, cooling, laundry, and everyday living.
